Remember the joke? What’s black and white and red all over? The real answer was the newspaper…but then we kids would make up random, and now seemingly gross answers like “an inside-out zebra”.

Well, that saying comes to mind today, when (RED) took over The Independent. (RED) is Bono’s AIDS campaign that I had never heard about until a week ago, and since then, I have seen big news about it almost daily.

First of all, your best bet would be to stop reading this post and go check out The Independent. It will only be up for the day, I imagine.

Still here? Okay, I’ll give you some highlights. Giorgio Armani is the guest editor. Half of the day’s revenues will be donated to the Global Fund to Fight AIDS. Featuring interviews and content from George Clooney, Ashley Judd, Leonardo DiCaprio, Bill Gates, and more…it is an incredible feature. There’s even a free Kate Moss poster in there. Order your copy and all revenue from online sales will be donated to help fight Aids in Africa.

Quotes from the special edition:

Giorgio Armani on (RED): “Surely if there is one thing we should all be able to agree upon, whatever our faith or race, it seems to me we have an obligation to protect the age of innocence for the world’s children, today, and for all our tomorrows.”

George Clooney on Darfur: “I’m not a journalist, but I can give others the opportunity to do their job as journalists. Often, that’s what they want to do, more than anything. But editors have a tough time selling space for stories like that – unless a celebrity becomes involved. This seemed like a good place to spend the celebrity credit I’d been racking up all spring campaigning for my Oscar. It was a good way to cleanse that.”

Ashley Judd on AIDS: “On a café patio I met with Annie: a tiny, lovely looking woman, terribly frail and missing some teeth but quick to smile and giggle. She explained that she has a message for her people and it is to be wise. Aids is here, and it is not something made up as a reason to spend money – which is one of the rumours here. It will infect and kill you if you don’t protect yourself.”

Finally, an excerpt of the George Clooney interview, which sums up what ecorazzi.com is all about:

Essentially, what Clooney has done is to use his celebrity, not to mention his considerable personal charm, wit and intelligence, as a weapon to further all sorts of causes bigger than himself.

Via – Treehugger

• Latest Stories

  • Want a vegan tattoo? Read these tips!

  • New iPhone accessory analyzes your environment

  • McCartney rescues abused elephant

  • Rosie O’Donnell is Hollywood’s newest vegan

  • Stars come to the defense of pigs

  • Sea ice melting at record rates

  • Whole Foods helping NYC kids

  View all Ecorazzi posts →

• Most Viewed Stories

  • Rosie O’Donnell Embraces Plant-Based Diet after Heart Attack – 13,744 views
  • WATCH: Turtle Duct-Taped to Balloons Rescued in California – 2,310 views
  • Cardiologist Prescribes Vegan Diet, ‘Forks Over Knives’ – 2,240 views
  • Stella McCartney’s Eco-Friendly Lingerie Line Revealed – 2,093 views
  • Success! Paul McCartney Secures Abused Elephant’s Freedom – 2,031 views

• Twitter Updates

  • Rosie O’Donnell goes #vegan after heart attack – http://t.co/J5Jp9HFT 01:15:51 AM August 24, 2012 from HootSuite ReplyRetweetFavorite
  • RT @CrysWiltshire: Arctic Sea Ice About to Hit an All-Time Low http://t.co/Sl9gIH4O via @ecorazzi #Environment #green 07:54:30 PM August 23, 2012 from HootSuite ReplyRetweetFavorite
  • This cardiologist prescribes a vegan diet and the documentary ‘Forks Over Knives’ – http://t.co/qmECxvtF @ForksOverKnives 06:29:20 PM August 23, 2012 from HootSuite ReplyRetweetFavorite

  @ecorazzi

• Recent Comments

  • { i’ve got more bad news…pink is now a cover girl too!!!! my two favorite celebrities that i love so much for fighting aninal cruelty… … } – by Daniela
    Ellen DeGeneres Fights Animal Cruelty But Plugs CoverGirl?
  • { Horses aren’t slaves. } – by Felipe Sanches Edaes
    Lea Michele Can’t Be in NYC Without Ban on Carriage Horses
  • { Why on earth is Steven Seagal driving a frigin tank in Phoenix? This “show” is awful too, by the way. Ive seen it for a… } – by Mike Adamek
    Steven Seagal Sued for Death of Dog During Filmed Home Raid
  • { You go Rosie! I had a heart attack on July 9th and have started the plant-based diet. My cholesterol has come down a lot since… } – by Mark Seydel
    Rosie O’Donnell Embraces Plant-Based Diet after Heart Attack
  • { She did not eat a vegetarian diet. She just ate stupid. } – by Laurie Welch
    Rachel McAdams Shares Why She Gave Up Vegetarian Diet
  • 
    
    
    Older »