The trend of offsetting energy use with credits that go towards the development of renewable energy sources is heating up. One company, NativeEnergy, is taking that challenge to movie studios and helping offset air travel, vehicles, editing, lights, trailers, etc. through a program called ReelCool.

The ReelCool program has helped offset movies such as Syriana, An Inconvenient Truth, and MTV’s Trippin’ series. Participating studios include Warner Brothers and Participant Productions. How long till we see a majority of movies offset through programs such as ReelCool? How about a portion of the profits donated to green causes? Obviously, the energy wasted promoted a movie is pretty massive — press junkets around the globe, massive celebrity trailers (though there is a new solution), and all the literature, marketing, and materials that follow. It’s good to see companies such as NativeEnergy pinpointing an industry and might just bite for good PR.

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  • { No lady, I grew up in such an environment and so did my friends, many of whom are active in animal rights! } – by Harry Burton
    Michael Vick Officially Admits to Owning Dog
  • { Would you be saying all this if the victims had been children? } – by Harry Burton
    Michael Vick Officially Admits to Owning Dog
  • { I love the deliberate typo “if sick REALLY cared for dogs”… from now on he shall be known as Sick Mick Vick. Thanks for the… } – by Harry Burton
    Michael Vick Officially Admits to Owning Dog
  • { He had plenty of time to think about what he was doing when he was doing it; people like that don’t change because they are… } – by Harry Burton
    Michael Vick Officially Admits to Owning Dog
  • { She and Eva Longoria should start a club for stupid celebrities. God knows that there are plenty of them. People like this give us vegans… } – by Raven Hannah
    Rachel McAdams Shares Why She Gave Up Vegetarian Diet
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