The Fuji Rock Festival, held at the end of July in Japan, is known for being a carbon neutral event. That’s probably why Global Cool decided to use the 3-day concert as the launchpad for their campaign – a 10-year program to cut the world’s CO2 emissions by 10 billion tons.

And of course, a little start power goes a long way, so Orlando Bloom and Kate Bosworth were there to help kick-off the program in style. The full details of Global Cool will be announced later this year.

Via – Hugg

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